The brilliance of the little swan
Little Swan has been making washing machines for decades and used to be the leader in the washing machine industry. In the past, whenever a family got married, they would have a little swan washing machine as a dowry. The first thing that people think of when buying a washing machine is the little swan.
The Rise of Beauty
Later, Midea acquired Little Swan and sold Little Swan washing machines through Midea's channels. And for all categories, buy one set of air conditioning, refrigerator, washing machine. It sells particularly well on e-commerce.
Why can't we fight
Because it was acquired. Little Swan is now a sub brand of Midea, but in fact, Midea is still selling it. And the Midea brand is big, everyone recognizes Midea, so when they buy it, they directly buy Midea brand washing machines instead of Little Swan.
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