The Brilliance of Douban

Douban has been a community for twenty years and used to be a gathering place for literary and artistic youth. Everyone reads book reviews, movie reviews, and music reviews on Douban. Douban groups are also very popular, with many groups discussing various topics. Previously, literary and artistic youth all went on Douban.

The Rise of Zhihu

Zhihu was later developed, focusing on Q&A. Everyone asks questions on Zhihu, and the Great God answers. Previously, Zhihu was known for its expert answers to questions, which were particularly professional. Later, Zhihu opened up registration and the number of people increased.

Why can't we fight

Because Douban is too artistic and niche. Zhihu is a question and answer platform that can ask and answer anything, with a wide audience. Moreover, Zhihu later created a salt selection column and Zhihu live streaming, and did a good job in commercialization. Douban has never been profitable and has always been niche, but now it is becoming increasingly difficult.

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